At the 2013 VMAs, actress and comedian Sarah Silverman revealed what she carries inside her purse on E!’s red carpet....Silverman showed off her Myster High End FogPen, a Savvy City brand client. Silverman along with many others have given Myster High End’s product rave reviews saying, “The fogpen is great, works like a dream. Easily convertible and easy to use with any form of extract. One of the best pens out there” and “pretty cool stuff! use it every day!”. Silverman was gifted this item at SXSW 2013 through our partnership with the W Hotel Austin. By taking advantage of Savvy Media's celebrity gifting opportunities at SXSW 2013, Myster was able to double down the amount of exposure gained and continue their brand presence throughout 2013.