MEUNDIES - Festival Marketing Activations

Savvy City worked with MeUndies throughout numerous events such as Sundance Film Festival, SXSW, Sweetlife Festival and Coachella.

MeUndies are the world's most comfortable underwear -- after you wear them once you're hooked! Emphasizing the products quality, we distributed MeUndies in various sizes to influencers and tastemakers and offered a promo code as well as gift cards to track ROI on the distribution.

Our distribution strategy is always unconventional. We've included MeUndies inside of pinatas, gift bags distributed to each room of the W Hotel during SXSW, Celebrity filled mansions in Park City for Sundance Film Festival, Exit Sampling to the best looking people leaving the hottest clubs in Washington D.C. the weekend of the Sweetlife Festival & more.

ALTEC LANSING - Influencer Gifting Activation

Savvy worked with Altec Lansing to promote their new Bluetooth speakers in a new and innovative way. Speakers were sent out to DJs across the US with a personal note. Influencers familiar with Savvy's festival insider program #SavvyCity used appropriate hashtags and posted on social media, generating tons of buzz for the brands newest product line.

PURA VIDA BRACELETS - Abroadfest 2016

As the first festival since Savvy Media Europe commenced, we were brought on by Abroadfest to assist in sponsorships, gifting and product placement on performers. We partnered with Pura Vida as the official bracelet sponsor for Abroadfest, providing gifting with the festivals' ticket and bracelet pass pickup for maximum exposure. We also had product placed on VIP and performing DJs, as well as captured branded digital content for Pura Vida's marketing initiatives.  

STILLHOUSE MOONSHINE - Event Marketing

Savvy Media introduced a new line of moonshine to a highly influential crowd with a custom tasting and dinner in Venice, CA. amongst elite members of the tech and business world. We also set up a few Stillhouse Moonshine bars at LA influencer events, such as record release parties, celebrity events and other events in the art and music space.

KIND SNACKS - Field Marketing Campaigns

Savvy Media worked directly with Kind to help distribute their products and get them into the hands of influencers and in parties they wouldn't otherwise have access to. We incorporated the brand into multiple festival activations such as pop-up booths, swag bags, and custom made pinatas at numerous events and festivals including Sundance Film Festival, NY Fashion Week, Xanadu Catalina, Coachella, and SXSW.

CRONIES - Tribeca Film Festival 2015

After networking with the production team and cast of Michael J. Larnell's Cronies the movie, Savvy Media partnered with the marketing arm of Shady Records, Burn It Down Group, to throw an after party for the premiere of the movie at Tribeca Film Festival, executive produced by Spike Lee. We had all the cast, production team and talent at The Empire Hotel in NYC where they were gifted product from Savvy Media clients like this NOOKA watch shown above with George, one of the lead actors. 

ELECTRIC PICKS JEWELRY - Marketing

Savvy Media has collaborated for years with Electric Picks Jewelry to do custom picks for festivals, bands and cities. We have done celebrity gifting and festival activations at Art Basel Miami, SXSW, Xanadu Adventure Festival and many more. Influencers and celebrities like The Man Repeller, Kendra, Lindsay Lohan, Skylar Grey, Warren G and many more were gifted Electric Picks via Savvy City’s VIP gifting programs. We even managed to get a prime national placement for Electric Picks Jewelry in Us Weekly due to our relationship with Vanessa Hudgens. All of this served as a campaign for constant branded exposure, elevating Electric Picks Jewelry's brand identity and influence.

KIPLING USA - Event Activation Marketing

Savvy Media worked with Kipling USA during the opening of their new Miami storefront during Art Basel week.

The objective was to draw in the right crowd of influencers and tastemakers from the art scene that were attending Art Basel and getting them to post on social media, using specific hashtags and handles to generate the highest amount of online engagement possible. We executed by launching a ground campaign with Savvy City's resident artist who lives in Chicago but came down to Miami to paint live in the store during the event. His live art made for great content for guests to post online using the hashtag #MyKiplingBag.

JON BATISTE - Austin City Limits 2014

Jon Batiste and Stay Human utilized Savvy Media's content creation and networking abilities during Austin City Limits 2014. We handled all social media content creation, photography and videography, executed digital marketing initiatives, and served as their liaison and networking conduit throughout the festival. The viral nature of social media paired so fluidly with the captivating spontaneity of Jon Batiste and Stay Human, that we were easily able to capture the energy of the experience and create content reflective of the bands identity.

FESTICKET - Ultra Europe 2014

Savvy Media worked with Festicket at Ultra Europe in Croatia, running social media contests and gaining brand awareness with the influencer festival going crowd they craved. A Savvy Media in-house artist also debut'd a custom Steve Aoki canvas for the headliner backstage as a part of an influencer program Savvy Media put together with artists and hospitality.

GREY GOOSE - Coachella 2014

During Coachella 2014, Savvy Media created the Coachella Oasis, an event inclusive of water slides, trampolines and pool games right across from the festival polo grounds. Pinatas were filled with branded swag for influencers who came through the event. Grey Goose looked to Savvy Media to garner brand awareness for their Fly Beyond Campaign. We created a branded bar activation by having the best mixoligists in the game, The Bon Vivants, serve up custom Grey Goose cocktails during the Coachella Oasis event. Grey Goose also utilized our Savvy City app and social media hashtag and integrating services as a digital marketing strategy. 

UBER - Sundance Film Festival 2014

Savvy City teamed up with Uber to promote their services in Park City during Sundance Film Festival 2014. We distributed 100 VIP codes to tastemakers attending Sundance from all over the globe. 100% of promo codes were put to use transporting travelers from the airport to Park City. Those tastemakers then spread the message that Uber was in town for the remaining 10 days of Sundance via social media shoutout's and traditional word of mouth via the old fashion "humblebrag" to friends.

LG ELECTRONICS - Sundance 2014

LG's team approached Savvy Media to introduce their Truly Cinematic Campaign to the Savvy City demographic winter 2014. We implemented numerous innovative solutions such as sponsoring the Music Lodge at Sundance Film Festival where the 100" Laser Cut TV was on display all week, getting great press for LG by having celebrities pose with the TV for publications covering Sundance entertainment. Beyond showcasing the TV at the suite and naming the event space the LG Music Lodge, we hosted a Sunday Football Viewing Party on the 100" TV that attracted all the major celebs in town for Sundance. Throughout that event we had DJ Awsumo spinning, designer brand gifting and a photo booth set up for LG social media fun. Beyond the physical activation and campaign we ran at Sundance Film Festival, we also ran 2 social media campaigns offering contests where winners receive 50" Laser Cut TV's worth thousands of dollars. The #TrulyCinematic social media Campaign was so successful that we were asked to run another one for Super Bowl 2014. 

BOMBAS SOCKS - Sundance 2014

Savvy City teamed up with Bombas Socks at the 2014 Sundance Film Festival as part of their VIP gifting suite. In addition, we initiated an activation for Bombas, working with the Savvy City apps' points program to create a gifting initiative. When people subscribed to the newsletter earning 50 points, they were gifted a free pair of socks. When winners received their prizes, they were instructed to Twitpic @BombasSocks using the hashtags #SavvyCity & #BeeBetter for another 100 points. This campaign was utilized to strengthen Bombas Socks' brand exposure, as well as get their product into the hands of consumers that were willing to engage with the product on social media.

SOLE BIKES - Art Basel Miami 2013

Sole Bikes set up a "Savvy Series Collection" of hand painted and branded bikes created by artists at Art Basel to get into the art festivals culture. Bikes were created from Miami hotel courtyards to Wynwood arts district hotspots, all designed by Savvy Media's network of artists. Thank you X, AJL, Patrick Skoff and Nicholas Forker for all of your hard work and creativity that made this branded activation such a success.

BOMBAY SAPPHIRE - Art Basel Miami 2013

Savvy Media did a Miami hotel takeover during Art Basel 2014, popping up complimentary happy hours with Bombay sapphire cocktails at various SBE hotels in Miami Beach throughout the week, such as The Redbury, The Raleigh and the SLS. We also produced a collaboration between Bombay Sapphire and Sole Bicycles, having a Sole bike custom painted live by talent at Art Basel during the hotel pop up events, branding Bombay Sapphire creatively and artistically aligning it with Art Basel. By taking advantage of our collaboration opportunity with Sole, Bombay Sapphire was able to capitalize on our partnership opportunities and create a much larger on-brand awareness with their presence.

XANADU - Adventure Festival 2013

In 2013, Savvy took on the project of getting involved in the full production of a new festival from the ground up. Since then, the festival on Catalina Island in California has had massive success. The festival was sponsored by Popchips who supplied beach chairs, towels, umbrellas, snacks, games etc. Perky Jerky provided the nutrients needed to get through the weekend with their action packed snacks. Spirithoods were the "unofficial" official sponsor, as you can see from the countless photos of people sporting their hoods. Zico Coconut Water provided as the perfect hydration station. NOOKA Watches and Electric Picks Jewelry were gifted to special talent, VIP’s and influencers. All in all, Savvy Media handled everything from managing sponsorships, organizing programming, staffing the event, and handling media communications. Check out the official promo video here.

MYSTER HIGH END - Celebrity Placement

At the 2013 VMAs, actress and comedian Sarah Silverman revealed what she carries inside her purse on E!’s red carpet....Silverman showed off her Myster High End FogPen, a Savvy City brand client. Silverman along with many others have given Myster High End’s product rave reviews saying, “The fogpen is great, works like a dream. Easily convertible and easy to use with any form of extract. One of the best pens out there” and “pretty cool stuff! use it every day!”. Silverman was gifted this item at SXSW 2013 through our partnership with the W Hotel Austin. By taking advantage of Savvy Media's celebrity gifting opportunities at SXSW 2013,  Myster was able to double down the amount of exposure gained and continue their brand presence throughout 2013.

FACEBOOK - Cannes Lions 2013

Savvy City Cannes popped up for Cannes Lions in June of 2013. We created a branded villa pool party with Facebook in France, collaborating for amazing event results throughout the week.

MASTERCARD - SXSW 2012

Savvy Media curated and managed a project team across 7 markets to syndicate the MasterCard Live SXSW Sub-Pop Showcase going on in Austin, Texas in real-time. Each of the seven cities came with its own DJ, the best local food trucks & drinks on the house -- all paid for by your #MCPAYPASS, which was a mandatory card to have or have applied for in order to attend this event. Savvy Media coordinated photo booths, promotion, videographers, guest lists, front of house services as well as press for the syndicated event.