MEUNDIES - Festival Marketing Activations

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Savvy City worked with MeUndies throughout numerous events such as Sundance Film Festival, SXSW, Sweetlife Festival and Coachella.

MeUndies are the world's most comfortable underwear -- after you wear them once you're hooked! Emphasizing the products quality, we distributed MeUndies in various sizes to influencers and tastemakers and offered a promo code as well as gift cards to track ROI on the distribution.

Our distribution strategy is always unconventional. We've included MeUndies inside of pinatas, gift bags distributed to each room of the W Hotel during SXSW, Celebrity filled mansions in Park City for Sundance Film Festival, Exit Sampling to the best looking people leaving the hottest clubs in Washington D.C. the weekend of the Sweetlife Festival & more.