LG's team approached Savvy Media to introduce their Truly Cinematic Campaign to the Savvy City demographic winter 2014. We implemented numerous innovative solutions such as sponsoring the Music Lodge at Sundance Film Festival where the 100" Laser Cut TV was on display all week, getting great press for LG by having celebrities pose with the TV for publications covering Sundance entertainment. Beyond showcasing the TV at the suite and naming the event space the LG Music Lodge, we hosted a Sunday Football Viewing Party on the 100" TV that attracted all the major celebs in town for Sundance. Throughout that event we had DJ Awsumo spinning, designer brand gifting and a photo booth set up for LG social media fun. Beyond the physical activation and campaign we ran at Sundance Film Festival, we also ran 2 social media campaigns offering contests where winners receive 50" Laser Cut TV's worth thousands of dollars. The #TrulyCinematic social media Campaign was so successful that we were asked to run another one for Super Bowl 2014.