GREY GOOSE - Coachella 2014

GREY GOOSE Fly Beyond Campaign

During Coachella 2014, Savvy Media created the Coachella Oasis, an event inclusive of water slides, trampolines and pool games right across from the festival polo grounds. Pinatas were filled with branded swag for influencers who came through the event. Grey Goose looked to Savvy Media to garner brand awareness for their Fly Beyond Campaign. We created a branded bar activation by having the best mixoligists in the game, The Bon Vivants, serve up custom Grey Goose cocktails during the Coachella Oasis event. Grey Goose also utilized our Savvy City app and social media hashtag and integrating services as a digital marketing strategy.